The Strategic Business Information Service is a specialised service aiming at the enrichment and diversification of the tourist-cultural product and the sustainable and sustainable management of the destination. In this context, the Strategic Business Information Service includes tools, techniques and technologies for the analysis of tourism and business data and the extraction of useful knowledge to be used in the process of business and strategic decision-making, in a historical, current and forecasting context.
Depending on the type, quality and extent of the available primary data, the Service is able to support strategic decisions of the Operator regarding the performance of specific tourism products and services, the effectiveness of digital promotion campaigns, the priorities to be set by the Destination Management Organization, the degree of satisfaction of the objectives set in terms of both attraction and visitor satisfaction, as well as the general direction that the Municipality as a whole should take in relation to what
In order to meet the above objectives, the Strategic Business Information Service utilizes both data from the external environment of the System and internal data. In this way, the Service is able to provide the Destination Management Organization with a comprehensive picture with respect to the destination that would not be possible to extract from any single data set.
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